1. Choose a right domain and host
Choosing a right domain and host is the first step for brand identity and SEO, which leads to a higher chance of being top in the search results and adds credibility to your small business. A domain name always needs to reflect your brand’s voice and should be memorable.
While selecting a hosting package, it is important to consider your website and business nature. Check the backup, security and all other features they offer. Web host is responsible for serving up your website to your customers quickly. Search engines take your website’s speed as a ranking factor, so it is important to choose right host.
2. Clean & responsive design
The second most important thing is to create a clean and responsive design. It should be attractive as well as easy to read and understand. A clean design always makes your customers to stay a long time. Customers may evaluate your brand or business by looking the website design. So it is crucial to provide a good user experience to make customers to return.
Usability is the presentation of information and choices in a clear and concise way. Make sure your website has all the features about your products and services that a customer would need for the site to be easily accessible. Check whether your contact information is clearly displayed and easy to contact.
4. Functionality & Navigation
Website should be fully functional. Check whether there is any loading issues or broken links. In addition to these operational issues, it’s crucial to view your website’s features from the user’s perspective. A single functional issue may prompt your customer to leave. Check the contact forms, call to actions etc. Simple site navigation is an another important factor for customer to stay, otherwise they may leave fast.
5. SEO-Friendly design
It is critical to have an SEO friendly design to increase your search engine ranking and ROI. Making your website SEO friendly means that search engines will crawl your website efficiently and effectively.
6. Effective security
Websites must prevent security breaches on both the front ends and back ends. Protect your website and avoid security risks to customer information. All you need is to get a valid SSL certificate which secure/encrypt sensitive communications.
Branding is important for all business sectors, which makes a memorable impression on consumers. Branding includes advertising, customer service, promotional merchandise, reputation and logo.
8. Social media integration
Social media development is crucial to your success in today’s business world. More and more, customers are relying on social media. To stay in touch with audiences and create awareness of your brand, you have to keep up with social media platforms. Social media integration has become a necessary part of marketing.
Cerebron Technolabz – An ISO 9001 certified company founded in 2014. Over the years we have developed, managed and maintained over 200 projects of various descriptions. We always ensure to render highly responsive and reliable customer service. In the process we have consistently achieved remarkable customer satisfaction. Whatever concepts you may have in mind, our dedicated fleet of talented professionals can transform them into reality. We employ most advanced technologies. We never compromise on quality, original thought, creativity or delivery time.