Important things to consider when designing and developing a website


1. Choose a right domain and host

Choosing a right domain and host is the first step for brand identity and SEO, which leads to a higher chance of being top in the search results and adds credibility to your small business. A domain name always needs to reflect your brand’s voice and should be memorable.

While selecting a hosting package, it is important to consider your website and business nature. Check the backup, security and all other features they offer. Web host is responsible for serving up your website to your customers quickly. Search engines take your website’s speed as a ranking factor, so it is important to choose right host.

2. Clean & responsive design

The second most important thing is to create a clean and responsive design. It should be attractive as well as easy to read and understand. A clean design always makes your customers to stay a long time. Customers may evaluate your brand or business by looking the website design. So it is crucial to provide a good user experience to make customers to return.

3. Usability

Usability is the presentation of information and choices in a clear and concise way. Make sure your website has all the features about your products and services that a customer would need for the site to be easily accessible. Check whether your contact information is clearly displayed and easy to contact.

4. Functionality & Navigation

Website should be fully functional. Check whether there is any loading issues or broken links. In addition to these operational issues, it’s crucial to view your website’s features from the user’s perspective. A single functional issue may prompt your customer to leave. Check the contact forms, call to actions etc. Simple site navigation is an another important factor for customer to stay, otherwise they may leave fast.

5. SEO-Friendly design

It is critical to have an SEO friendly design to increase your search engine ranking and ROI. Making your website SEO friendly means that search engines will crawl your website efficiently and  effectively.

6. Effective security

Websites must prevent security breaches on both the front ends and back ends. Protect your website and avoid security risks to customer information. All you need is to get a valid SSL certificate which secure/encrypt sensitive communications.

7. Branding

Branding is important for all business sectors, which makes a memorable impression on consumers. Branding includes advertising, customer service, promotional merchandise, reputation and logo.

8. Social media integration

Social media development is crucial to your success in today’s business world. More and more, customers are relying on social media. To stay in touch with audiences and create awareness of your brand, you have to keep up with social media platforms. Social media integration has become a necessary part of marketing.

Best Website development company in India –

Cerebron Technolabz – An ISO 9001 certified company founded in 2014. Over the years we have developed, managed and maintained over 200 projects of various descriptions. We always ensure to render highly responsive and reliable customer service. In the process we have consistently achieved remarkable customer satisfaction. Whatever concepts you may have in mind, our dedicated fleet of talented professionals can transform them into reality. We employ most advanced technologies. We never compromise on quality, original thought, creativity or delivery time.

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Choose the right domain extension for your business (.com, .in,,.net..)

While choosing a domain extension, make sure that it is relevant to your business and reach your target customers. It always depend on your business and availability.

1) .com ( commercial)


The domain name com is a top-level domain (TLD) in the Domain Name System of the Internet. Its name is derived from the word commercial, indicating its original intended purpose for domains registered by commercial organizations.

.com domain extension is the most popular and commonly used one.  It is generally intended to be used for commercial business, eCommerce and advertising. .com domain is crucial for businesses promoting their products and services online.

2) .net (network)


The domain name net is a generic top-level domain (gTLD) used in the Domain Name System of the Internet. The name is derived from the word network, indicating it was originally intended for organizations involved in networking technologies, such as Internet service providers and other infrastructure companies.

.net is a widely used domain extension for web-based services. Companies offering web hosting and internet services can use .net domain, which is cheaper than .com extension.

3) .org (organization)







The domain name org is a generic top-level domain (gTLD) of the Domain Name System (DNS) used in the Internet. The name is truncated from organization. The domain is commonly used by schools, open-source projects and communities but also by some for-profit entities.

Used by non-governmental organizations and trade organizations. Best for organizational website

4) .edu (education)


The domain name .edu is a sponsored top-level domain (sTLD) in the Domain Name System of the Internet.The .edu domain was originally intended for educational institutions anywhere in the world.

It is typically  used by colleges and educational institutions.

5) .info (information)


The domain name info is a generic top-level domain in the Domain Name System of the Internet. The name is derived from information, though registration requirements do not prescribe any particular theme.

This is  used for information website or as a database of knowledge.

6) .biz (business)


.biz is a generic top-level domain in the Domain Name System of the Internet. It is intended for registration of domains to be used by businesses.

Alternative to .com domains for businesses.

7) .in (India)


.in is the Internet country code top-level domain (ccTLD) for India. If your have business in India and your targeted audience are Indians. Then .in extension can be selected, which will have greater traffic to your website. Selecting a .in domain can be a smart move for business in India. The search results will be India related business.


cz extension is a Second Level Domain(SLD) under .in the primary TLD. In simple terms, a sub category of domains under .in domains, even though they can be registered and used independently.

9) .travel


The domain name .travel is a top-level domain in the Domain Name System of the Internet. travel domain names are available to individuals or organizations who provides or plans to provide services, products or content in or to the travel industry.

.travel site is the best to find any travel related information. It is easy and inexpensive marketing tool for your travel business.

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A Brief History of Google Algorithm Updates



1. Panda

panda-311294__340Google Panda was released in February 2011 which is a major change to Google’s search results ranking. The change aimed to lower the rank of low-quality sites or thin sites in particular content and return higher-quality  sites in the top of the search results.

  • Duplicate content
  • Thin content
  • Keyword stuffing

2. Penguin


Google Penguin is a update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques. It means artificially increasing the ranking of a webpage by manipulating the number of links pointing to the page.

  • Links  from “spammy” sites



Pirate was designed to prevent sites with many copyright infringement reports. Pirate targets  websites that Google recognises to be in violation of the Digital Millennium Copyright Act (DMCA).

4. Hummingbird


Hummingbird was launched in September 2013. Its name was derived from the speed and accuracy of the hummingbird. It emphasis on natural language queries, considering context and meaning over individual keywords. It also looks deeper at content on individual pages of a   website, to lead users directly to the most appropriate page rather than just a website’s homepage.

5. Pigeon


Google Pigeon altered the results for queries in which the searcher’s location plays an important part. This update uses location and distance as a key factor in ranking the results.

6. Mobile Friendly Update


Google’s Mobile Friendly Update ensures that pages optimized for mobile devices rank at the top of mobile search and non mobile friendly websites may go down. It is an important ranking factor.

6. RankBrain


RankBrain is an algorithm learning artificial intelligence system, which was confirmed by Google on 26 October 2015. It helps Google to process search results and provide more relevant search results for users. Google commented that RankBrain was the third most important factor in the ranking algorithm along with links and content.

RankBrain has allowed Google to speed up the algorithmic testing it does for keyword categories to attempt to choose the best content for any particular keyword search. This means that old methods of gaming the rankings with false signals are becoming less and less effective and the highest quality content from a human perspective is being ranked higher in Google.

7. Possum


Possum update ensures that local results may vary depending on the searcher’s location,  the closer business’s address are more likely to see it among local results. , Google returns more varied results depending on the physical location of the searcher.

8. Fred


Fred targets websites that violate Google’s webmaster guidelines. Filter out low quality search results whose sole purpose is generating ad and affiliate revenue.




CEREBRON TECHNOLABZ, an ISO certified SEO company in Kochi, Kerala. We offer affordable SEO services for all types of business. We provide high quality digital marketing services including  social media marketing, content marketing, Google ads, branding and more. We also specialize in web development, web design, mobile app development, hosting services, etc. Don’t hesitate to contact us.

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Importance of Digital marketing for doctors and clinics


digital-marketing-1780161__340.pngHealthcare industry is growing day by day in the entire world. People search for best medical practices and health information’s in Google or other search engines. Clinics and hospitals should promote awareness about the services and medical practices to get more patients and conversions. Digital marketing is an important part of every business to promote your business online for its growth.

99% smart phone users search online for best services and products. Digital marketing helps to reach targeted audience at affordable cost than other traditional marketing methods.

SEO, Social media marketing, Google ads, Email marketing, Content marketing are all part of digital marketing. It helps to track and monitor the number of users, clicks, conversions and many other details easily.

Patients or users choose the one which that satisfies the most or which gives quick response.


  • Reliable
  • Cost effective than traditional
  • Build reputation & brand loyalty
  • Increase market effectiveness
  • Increase profit, revenue & patient satisfaction
  • Provides targeted result
  • Improves patient retention and referrals
  • Enhances patient’s experience

SEO(SEARCH ENGINE OPTIMIZATION)search-engine-optimization-1359430__340SEO stands for search engine optimization, which is the process of increasing your website ranking to get traffic from the organic search results on search engines. SEO plays an important role in every business to improve online visibility, traffic, leads, sales, conversion etc.

SEO helps to get more new patients and highlight the services and products you offer.

SOCIAL MEDIAsocial-media-marketing-2353347__340.pngSocial media marketing is an important tactic of digital marketing. It is one of the best method to make awareness about your business and brand. Posting images, videos & blogs on different social media helps to increase viewers, traffic and sales. Facebook, Twitter, Google plus, YouTube, LinkedIn, Instagram are some of the best social media platforms.

Doctors and clinics can use social media to get more patients and to improve outcomes. Healthy social media presence helps to attract more patients.

Social media ads become an effective method for getting more leads and conversions. Ads offer better brand recognition and brand visibility.


Google Ads is an paid advertising which work better and faster to generate more traffic,leads and sales. It helps to get high traffic in a very short period of time.

We can target specific audience by choosing interests and also specific site by choosing topics. Google Adwords have options to select best keywords, placements, interests and more. We can target different age groups, country, devices etc.

Search ads, display ads, video ads, shopping ads  are all different types of ads.


Email campaign helps to reach global audience easily. It is a cost effective method to share, engage and to drive revenue.


Content marketing is the process of creating and distributing valuable and unique content to attract targeted audience.

Content plays an important role to attract customers to your website. More colorful and informative content helps to bring more customers and gives a good impact on your business.


Choose the best digital marketing agency to rank top on all search engines(Google, Bing, Yahoo) – increases traffic, sales, leads, conversion etc. They suggest the best online marketing method which suits your medical practices and clinics.

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Cerebron Technolabz - Branding


Branding simply refers identifying your business. It is how your customers recognize and experience your business. A strong brand is more than just a logo, it’s reflected in everything from your customer service style, business cards and premises to your marketing materials and advertising.


1. Consider your overall business strategy

In order to determine the future direction of your business, it is important to understand where you are positioned in the market. Strengths, weaknesses, opportunities are the key leanings of every business.

  • Develop products or services that provide superior value
  • Target a specific industry segment

2. Identify your target clients

The next step is identifying your customers or clients. Your market research should help you understand your potential customers. Further customer research can help you develop a more detailed picture of them and understand how to target them.

3. Develop an identity

Develop a unique name, logo and tagline to identify your business.

The right business name is important because all other business legal decisions are based on the business name. Most of the companies use their business name as their domain name for the company website to make it catchy and memorable.

A logo is designed to give a company its identity. Its obviously a graphical one, which should be unique and attractive. Simply logo defines your company effectively.

Tagline helps to understand what your company is all about. A company’s message is very clear with tagline. A good tagline helps you to apart from other companies that provide similar products.

 4. Social media presence

Social media also helps to generates leads and traffic. Having a strong social media presence allows a brand to develop business partnerships, reduce marketing costs and improve sales. Another huge benefit of social media is that, we can improve the business by getting suggestions and ratings of products and services from customers.

5. Good customer service

Well-strategized businesses are always aware about excellent customer service and making it their strength. Service culture of a brand is important and it should have empathy for consumers. Behave and impress your customers to buy a product. A good service is a good business.Strong company branding gives the business a better chance of long-term growth and survival.

6. Develop a user friendly Website

Website is often your first impression you give potential customers. Because you know customers will see them and form an opinion about the business based on design, content, services and products. A website is important to establish credibility as a business.


CEREBRON TECHNOLABZ is an ISO certified company which delivers creative communications, responsive web design, development services and online marketing solutions all over Kerala.

Our Services:

  1. Website design
  2. Website development
  3. Mobile app development
  4. eCommerce development
  5. SEO
  6. Social media marketing
  7. Online branding
  8. Hosting

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  2. VPS


Shared web hosting service refers to a web hosting service where many websites reside on one web server connected to the Internet. This is generally the most economical option for hosting, as the overall cost of server maintenance is amortized over many customers.

Shared web hosting can be accomplished in two ways: name-based and IP-based.


  • Cost Effectiveness – affordable rate
  • Convenience
  • High Efficiency
  • High Performance
  • Better Security


Virtual Private Server (VPS) is a virtual machine sold as a service by an Internet hosting service.

A VPS runs its own copy of an operating system (OS), and customers may have superuser-level access to that operating system instance, so they can install almost any software that runs on that OS. For many purposes they are functionally equivalent to a dedicated physical server, and being software-defined, are able to be much more easily created and configured. They are priced much lower than an equivalent physical server.


  • Very expensive security and stability
  • More disk space
  • Faster performance
  • Scalability


dedicated hosting service is a type of Internet hosting in which the client leases an entire server not shared with anyone else. This is more flexible than shared hosting, as organizations have full control over the servers, including choice of operating system, hardware, etc. There is also another level of dedicated or managed hosting commonly referred to as complex managed hosting.


  • Server resources are not shared.
  • Enhanced performance and security
  • Flexibility
  • Unique IP address
  • No overhead for purchasing or maintaining equipment.


Reseller hosting is a form of web hosting wherein the account owner has the ability to use his or her allotted hard drive space and bandwidth to host websites on behalf of third parties. The reseller purchases the host’s services wholesale and then sells them to customers, possibly for a profit.

The reseller creates an account with the hosting service provider, this then allows them to buy up server space and bandwidth in bulk from the supplier, which lowers the cost. The reseller splits the package bought into smaller retail value for their consumers.


  • Flexibility
  • Low cost and maintenance
  • High Performance and security


Cerebron Technolabz is the one of the best hosting service providers in Kochi, Kerala. Cerebron Technolabz offers high quality and faster performance hosting services all Kerala at affordable cost. We provide Websites, Android Apps, Embedded System Designs, Search Engine Optimization, social media marketing and more. visit site to know about the hosting packages.





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1.Accelerated Mobile Pages 


The AMP Project led by Google is a competitor to Facebook’s Instant Articles, and includes several other large search, social and web publishing platforms around the world.

Accelerated Mobile Pages is an open-source coding standard for publishers. The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty.

AMP is important because it helps web pages load faster which potentially improves usability and convinces visitors to stay longer on your site engaging with your content. The logic is straightforward: faster load time leads to better engagement, which reduces bounce rate and improves mobile ranking.

Advantages of AMP(Accelerated Mobile Pages):

  • It speeds up website load time
  • Enhanced SEO
  • Low bounce rate
  • The potential for increased ad views

2.Machine Learning and Artificial Intelligence


Machine learning is a method of data analysis that automates analytical model building. It is a branch of artificial intelligence based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention.

Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. Machine learning focuses on the development of computer programs that can access data and use it learn for themselves.

Advantages of AI( Artificial Intelligence):

  • Machines do not require sleep or breaks
  • Able to function without stopping
  • Continuously perform the same task without getting bored or tired
  • Risk to human health and safety is reduced

3.Mobile Wallet or Payment


mobile wallet is a type of payment service through which businesses and individuals can receive and send money via mobile devices. It is a form of e-commerce model that is designed to be used with mobile devices due to their convenience and easy access.

Mobile payment has becoming a demand since the existence of application because it allows people to get things done easily and quickly. The only problem is to find the best mobile payment which works well with the business. Offering mobile payments are undeniably important in today’s world.

Advantages of Mobile Wallet:

  • Help to reduce fraud
  • Save you time
  • Trim your wallet contents
  • Shop online on the go
  • You still receive rewards

4.Cloud Based Mobile Applications

A cloud application, or cloud app, is a software program where cloud-based and local components work together. This model relies on remote servers for processing logic that is accessed through a web browser with a continual internet connection.

Cloud based tools bring in the benefits of virtualization. They enable companies to make optimal use of their resources with the result that testing is more flexible and efficient. As applications become increasingly complex, virtualization brings in the benefit of resource sharing with reduced capital costs.

Advantages of Cloud Based Mobile Applications:

  • Easier to manage, integrate and distribute and present lower security risks
  • Flexibility
  • Multiple Platform Support
  • Cost-Efficient
  • Real-Time Data Availability

4.Application security


 Web application security is the process of protecting websites and online services against different security threats that exploit vulnerabilities in an application’s code.

Thousands of web applications and sites are created daily. To protect users and data, application security has become an important consideration for businesses globally. When it comes to creating and releasing an app, developers must continually monitor, fix and prevent security vulnerabilities.

Cerebron Technolabz team is experts in building custom-made iPhone and iPad apps.We develop professional Android apps across various Android devices such as Android phones and tablets.