A Brief History of Google Algorithm Updates



1. Panda

panda-311294__340Google Panda was released in February 2011 which is a major change to Google’s search results ranking. The change aimed to lower the rank of low-quality sites or thin sites in particular content and return higher-quality  sites in the top of the search results.

  • Duplicate content
  • Thin content
  • Keyword stuffing

2. Penguin


Google Penguin is a update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques. It means artificially increasing the ranking of a webpage by manipulating the number of links pointing to the page.

  • Links  from “spammy” sites



Pirate was designed to prevent sites with many copyright infringement reports. Pirate targets  websites that Google recognises to be in violation of the Digital Millennium Copyright Act (DMCA).

4. Hummingbird


Hummingbird was launched in September 2013. Its name was derived from the speed and accuracy of the hummingbird. It emphasis on natural language queries, considering context and meaning over individual keywords. It also looks deeper at content on individual pages of a   website, to lead users directly to the most appropriate page rather than just a website’s homepage.

5. Pigeon


Google Pigeon altered the results for queries in which the searcher’s location plays an important part. This update uses location and distance as a key factor in ranking the results.

6. Mobile Friendly Update


Google’s Mobile Friendly Update ensures that pages optimized for mobile devices rank at the top of mobile search and non mobile friendly websites may go down. It is an important ranking factor.

6. RankBrain


RankBrain is an algorithm learning artificial intelligence system, which was confirmed by Google on 26 October 2015. It helps Google to process search results and provide more relevant search results for users. Google commented that RankBrain was the third most important factor in the ranking algorithm along with links and content.

RankBrain has allowed Google to speed up the algorithmic testing it does for keyword categories to attempt to choose the best content for any particular keyword search. This means that old methods of gaming the rankings with false signals are becoming less and less effective and the highest quality content from a human perspective is being ranked higher in Google.

7. Possum


Possum update ensures that local results may vary depending on the searcher’s location,  the closer business’s address are more likely to see it among local results. , Google returns more varied results depending on the physical location of the searcher.

8. Fred


Fred targets websites that violate Google’s webmaster guidelines. Filter out low quality search results whose sole purpose is generating ad and affiliate revenue.




CEREBRON TECHNOLABZ, an ISO certified SEO company in Kochi, Kerala. We offer affordable SEO services for all types of business. We provide high quality digital marketing services including  social media marketing, content marketing, Google ads, branding and more. We also specialize in web development, web design, mobile app development, hosting services, etc. Don’t hesitate to contact us.

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Importance of Digital marketing for doctors and clinics


digital-marketing-1780161__340.pngHealthcare industry is growing day by day in the entire world. People search for best medical practices and health information’s in Google or other search engines. Clinics and hospitals should promote awareness about the services and medical practices to get more patients and conversions. Digital marketing is an important part of every business to promote your business online for its growth.

99% smart phone users search online for best services and products. Digital marketing helps to reach targeted audience at affordable cost than other traditional marketing methods.

SEO, Social media marketing, Google ads, Email marketing, Content marketing are all part of digital marketing. It helps to track and monitor the number of users, clicks, conversions and many other details easily.

Patients or users choose the one which that satisfies the most or which gives quick response.


  • Reliable
  • Cost effective than traditional
  • Build reputation & brand loyalty
  • Increase market effectiveness
  • Increase profit, revenue & patient satisfaction
  • Provides targeted result
  • Improves patient retention and referrals
  • Enhances patient’s experience

SEO(SEARCH ENGINE OPTIMIZATION)search-engine-optimization-1359430__340SEO stands for search engine optimization, which is the process of increasing your website ranking to get traffic from the organic search results on search engines. SEO plays an important role in every business to improve online visibility, traffic, leads, sales, conversion etc.

SEO helps to get more new patients and highlight the services and products you offer.

SOCIAL MEDIAsocial-media-marketing-2353347__340.pngSocial media marketing is an important tactic of digital marketing. It is one of the best method to make awareness about your business and brand. Posting images, videos & blogs on different social media helps to increase viewers, traffic and sales. Facebook, Twitter, Google plus, YouTube, LinkedIn, Instagram are some of the best social media platforms.

Doctors and clinics can use social media to get more patients and to improve outcomes. Healthy social media presence helps to attract more patients.

Social media ads become an effective method for getting more leads and conversions. Ads offer better brand recognition and brand visibility.


Google Ads is an paid advertising which work better and faster to generate more traffic,leads and sales. It helps to get high traffic in a very short period of time.

We can target specific audience by choosing interests and also specific site by choosing topics. Google Adwords have options to select best keywords, placements, interests and more. We can target different age groups, country, devices etc.

Search ads, display ads, video ads, shopping ads  are all different types of ads.


Email campaign helps to reach global audience easily. It is a cost effective method to share, engage and to drive revenue.


Content marketing is the process of creating and distributing valuable and unique content to attract targeted audience.

Content plays an important role to attract customers to your website. More colorful and informative content helps to bring more customers and gives a good impact on your business.


Choose the best digital marketing agency to rank top on all search engines(Google, Bing, Yahoo) – increases traffic, sales, leads, conversion etc. They suggest the best online marketing method which suits your medical practices and clinics.

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Cerebron Technolabz - Branding


Branding simply refers identifying your business. It is how your customers recognize and experience your business. A strong brand is more than just a logo, it’s reflected in everything from your customer service style, business cards and premises to your marketing materials and advertising.


1. Consider your overall business strategy

In order to determine the future direction of your business, it is important to understand where you are positioned in the market. Strengths, weaknesses, opportunities are the key leanings of every business.

  • Develop products or services that provide superior value
  • Target a specific industry segment

2. Identify your target clients

The next step is identifying your customers or clients. Your market research should help you understand your potential customers. Further customer research can help you develop a more detailed picture of them and understand how to target them.

3. Develop an identity

Develop a unique name, logo and tagline to identify your business.

The right business name is important because all other business legal decisions are based on the business name. Most of the companies use their business name as their domain name for the company website to make it catchy and memorable.

A logo is designed to give a company its identity. Its obviously a graphical one, which should be unique and attractive. Simply logo defines your company effectively.

Tagline helps to understand what your company is all about. A company’s message is very clear with tagline. A good tagline helps you to apart from other companies that provide similar products.

 4. Social media presence

Social media also helps to generates leads and traffic. Having a strong social media presence allows a brand to develop business partnerships, reduce marketing costs and improve sales. Another huge benefit of social media is that, we can improve the business by getting suggestions and ratings of products and services from customers.

5. Good customer service

Well-strategized businesses are always aware about excellent customer service and making it their strength. Service culture of a brand is important and it should have empathy for consumers. Behave and impress your customers to buy a product. A good service is a good business.Strong company branding gives the business a better chance of long-term growth and survival.

6. Develop a user friendly Website

Website is often your first impression you give potential customers. Because you know customers will see them and form an opinion about the business based on design, content, services and products. A website is important to establish credibility as a business.


CEREBRON TECHNOLABZ is an ISO certified company which delivers creative communications, responsive web design, development services and online marketing solutions all over Kerala.

Our Services:

  1. Website design
  2. Website development
  3. Mobile app development
  4. eCommerce development
  5. SEO
  6. Social media marketing
  7. Online branding
  8. Hosting

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  2. VPS


Shared web hosting service refers to a web hosting service where many websites reside on one web server connected to the Internet. This is generally the most economical option for hosting, as the overall cost of server maintenance is amortized over many customers.

Shared web hosting can be accomplished in two ways: name-based and IP-based.


  • Cost Effectiveness – affordable rate
  • Convenience
  • High Efficiency
  • High Performance
  • Better Security


Virtual Private Server (VPS) is a virtual machine sold as a service by an Internet hosting service.

A VPS runs its own copy of an operating system (OS), and customers may have superuser-level access to that operating system instance, so they can install almost any software that runs on that OS. For many purposes they are functionally equivalent to a dedicated physical server, and being software-defined, are able to be much more easily created and configured. They are priced much lower than an equivalent physical server.


  • Very expensive security and stability
  • More disk space
  • Faster performance
  • Scalability


dedicated hosting service is a type of Internet hosting in which the client leases an entire server not shared with anyone else. This is more flexible than shared hosting, as organizations have full control over the servers, including choice of operating system, hardware, etc. There is also another level of dedicated or managed hosting commonly referred to as complex managed hosting.


  • Server resources are not shared.
  • Enhanced performance and security
  • Flexibility
  • Unique IP address
  • No overhead for purchasing or maintaining equipment.


Reseller hosting is a form of web hosting wherein the account owner has the ability to use his or her allotted hard drive space and bandwidth to host websites on behalf of third parties. The reseller purchases the host’s services wholesale and then sells them to customers, possibly for a profit.

The reseller creates an account with the hosting service provider, this then allows them to buy up server space and bandwidth in bulk from the supplier, which lowers the cost. The reseller splits the package bought into smaller retail value for their consumers.


  • Flexibility
  • Low cost and maintenance
  • High Performance and security


Cerebron Technolabz is the one of the best hosting service providers in Kochi, Kerala. Cerebron Technolabz offers high quality and faster performance hosting services all Kerala at affordable cost. We provide Websites, Android Apps, Embedded System Designs, Search Engine Optimization, social media marketing and more. visit site to know about the hosting packages.





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1.Accelerated Mobile Pages 


The AMP Project led by Google is a competitor to Facebook’s Instant Articles, and includes several other large search, social and web publishing platforms around the world.

Accelerated Mobile Pages is an open-source coding standard for publishers. The aim for AMP is for publishers to be able to load their sites quickly on mobile since mobile responsive could be clunky and slow because desktop resources are heavy and plenty.

AMP is important because it helps web pages load faster which potentially improves usability and convinces visitors to stay longer on your site engaging with your content. The logic is straightforward: faster load time leads to better engagement, which reduces bounce rate and improves mobile ranking.

Advantages of AMP(Accelerated Mobile Pages):

  • It speeds up website load time
  • Enhanced SEO
  • Low bounce rate
  • The potential for increased ad views

2.Machine Learning and Artificial Intelligence


Machine learning is a method of data analysis that automates analytical model building. It is a branch of artificial intelligence based on the idea that systems can learn from data, identify patterns and make decisions with minimal human intervention.

Machine learning is an application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed. Machine learning focuses on the development of computer programs that can access data and use it learn for themselves.

Advantages of AI( Artificial Intelligence):

  • Machines do not require sleep or breaks
  • Able to function without stopping
  • Continuously perform the same task without getting bored or tired
  • Risk to human health and safety is reduced

3.Mobile Wallet or Payment


mobile wallet is a type of payment service through which businesses and individuals can receive and send money via mobile devices. It is a form of e-commerce model that is designed to be used with mobile devices due to their convenience and easy access.

Mobile payment has becoming a demand since the existence of application because it allows people to get things done easily and quickly. The only problem is to find the best mobile payment which works well with the business. Offering mobile payments are undeniably important in today’s world.

Advantages of Mobile Wallet:

  • Help to reduce fraud
  • Save you time
  • Trim your wallet contents
  • Shop online on the go
  • You still receive rewards

4.Cloud Based Mobile Applications

A cloud application, or cloud app, is a software program where cloud-based and local components work together. This model relies on remote servers for processing logic that is accessed through a web browser with a continual internet connection.

Cloud based tools bring in the benefits of virtualization. They enable companies to make optimal use of their resources with the result that testing is more flexible and efficient. As applications become increasingly complex, virtualization brings in the benefit of resource sharing with reduced capital costs.

Advantages of Cloud Based Mobile Applications:

  • Easier to manage, integrate and distribute and present lower security risks
  • Flexibility
  • Multiple Platform Support
  • Cost-Efficient
  • Real-Time Data Availability

4.Application security


 Web application security is the process of protecting websites and online services against different security threats that exploit vulnerabilities in an application’s code.

Thousands of web applications and sites are created daily. To protect users and data, application security has become an important consideration for businesses globally. When it comes to creating and releasing an app, developers must continually monitor, fix and prevent security vulnerabilities.

Cerebron Technolabz team is experts in building custom-made iPhone and iPad apps.We develop professional Android apps across various Android devices such as Android phones and tablets.






There are many different web design elements that plays an important role in content marketing, but your site should be designed with your visitors and readers in mind. It should be easier to find the  products and services that they are looking for and mostly valuable content.


Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.

Blog posts are one of the main forms of content that businesses are creating. 80% of marketers say blogging is their top content marketing priority .


The content you include in the web design should be easily readable.Web content refers to the information in a web page which is natural information such as text, images and sounds.

Create more information or contents that would be beneficial to your audience. The web designers should apply best methods for navigation. As it is easier to navigate to a page in drop down menu, traditional navigation is being replaced. Its important to convey and consider the information about your services and products.

Some features are:

  • Provide equivalent alternatives to auditory and visual content.
  • Provide context and orientation information.
  • Provide clear navigation mechanisms.
  • Clarify natural language usage.
  • Create content that can be presented in different ways without losing information or structure.
  • Make all functionality available from a keyboard.
  • Make text content readable and understandable.


The visitors will judge the design and content of your website within few seconds. A professional website should have a quality content and good appearance. Users may go back if it feels worst or the design is not impressive.

Give contents and design which can be trusted and informative to increase the Dwell time.Ensure that the design is up to date, professional and attractive.


One of the important thing to consider for a website design is readability. The text should be easy to read and visually appealing. Try to use the same font in all pages as using too may fonts may feel unprofessional. Highlight the title and other unique features.

Choosing the right font and color is important for easy reading. Always use the font color and background color different which is attractive and feels to read.


Looking to have a website designed or redesigned?

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CEREBRON TECHNOLABZ is an independent website designing company in Kochi offering responsive and SEO friendly web designs. Our team have high quality web designers and developers  to create and redesign your websites. We create websites that are more interactive with rich media content. As best website designing company in Kerala, we focus on creating beautiful, user friendly  and always keep up with the latest in web design.






Essential SEO tips for small business


1. Attractive Title and Meta Description

Always try to come up with a relevant and attractive title for every page of your website.  Title tags can have a huge impact on your click-through rates when optimized.

Other than keywords, Your meta description should encourage your searchers to click through your link. Be sure to provide a short description about your page that will attract searchers to click on!



2.Think Context

Context thinking is a popular phase among the internet marketing world. Marketers have realized the importance of context and how it shapes the way content is delivered. It helps the readers to understand the content. We cannot put any facial expressions and tones to our text as they don’t have emotions. So make sure you write the reader in the mind.

3. Say No To Copying

Search engines dislike copied contents and surely punish for copying the content from other websites.Copied contents can lower the website ranking and effect SEO. It makes a bad impression therefore post only unique and original content for your website.


Search engines look the usability of your website to rank higher. Check whether it is easy to navigate, images are optimized, fonts and size of the content are easy to read, fit and work properly in different devices, user friendly and easy to contact.

5.Build on-site and off-site links

Links are one of the major factor of ranking. Always try to write more and valuable contents which can link to other pages. SEO value will be increased by building internal and external links. Top SEOs believe that external links are the most important source of ranking power. External links pass link equity differently than internal links because the search engines consider them as third-party votes.

6. Create Blogs

Your blog can be a personal diary, a project collaboration tool, a guide, or any means of communicating and publishing information on the web. This means you sell something online through your blog or you can use it merely for informative purposes. The features are:

  1. Attract Audience
  2. Establish Authority
  3. Build bond and Engagement
  4. Create Opportunities
  5. Organize Your Thoughts and Learn
  6. Tell Your Story
  7. Meet New People
  8. Stand Out


Contact CEREBRON TECHNOLABZ to build a unique and modern website. We offer variety of services including web design, app development, SEO, digital marketing, software development and more. Feel free to contact our designers and SEO experts to know about our packages and services.

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