Social Media Marketing Trends

social media marketing

Social media marketing gives you the chance to ‘humanize’ your brand. Social media is powerful as it gives you the chance to connect with people in a personal way.

There are over 2.56 billion global social media users.

Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, Pinterest, WhatsApp, Reddit are all the most powerful tools for marketing your business online.

The two main goals that you can achieve with social media marketing  are:

  • Brand Awareness
  • Conversions

1. Only go where your customers are

Facebook and LinkedIn are the two big social media sites for businesses. LinkedIn is best for B2B companies, and Facebook has more of a B2C focus.

Instagram and Pinterest are best for eCommerce businesses.

2. Video Is a Must

More than half of social media users are watching videos. YouTube may be the most popular way to consume videos.  You can capture and convey a lot of information and your brand’s personality with a single video.

3. Good Content Still Matters

Content marketing is an essential part of digital marketing in which the quality of content is always going to matter a lot. . Write contents which attract your customers and make people to share.

Create content that will always be relevant to your audience, no matter how the industry landscape changes in the future.

4. Use of Chatbots

  • They offer more personalized interactions which have an easy-to-use interface, quicker to use, and convenient.
  • Messengers and chatbots provide platforms to provide instant customer service, thereby improving the customer experience.
  • Chatbots can be programmed to service and answer basic customer queries.

5. Live Videos

Post Live Videos which are more engaging and interactive.


  • Understand your audience
  • Review your social media marketing strategy
  • Allocate time and budget to new technologies
  • Keep your focus on what works

Important things to consider when designing and developing a website


1. Choose a right domain and host

Choosing a right domain and host is the first step for brand identity and SEO, which leads to a higher chance of being top in the search results and adds credibility to your small business. A domain name always needs to reflect your brand’s voice and should be memorable.

While selecting a hosting package, it is important to consider your website and business nature. Check the backup, security and all other features they offer. Web host is responsible for serving up your website to your customers quickly. Search engines take your website’s speed as a ranking factor, so it is important to choose right host.

2. Clean & responsive design

The second most important thing is to create a clean and responsive design. It should be attractive as well as easy to read and understand. A clean design always makes your customers to stay a long time. Customers may evaluate your brand or business by looking the website design. So it is crucial to provide a good user experience to make customers to return.

3. Usability

Usability is the presentation of information and choices in a clear and concise way. Make sure your website has all the features about your products and services that a customer would need for the site to be easily accessible. Check whether your contact information is clearly displayed and easy to contact.

4. Functionality & Navigation

Website should be fully functional. Check whether there is any loading issues or broken links. In addition to these operational issues, it’s crucial to view your website’s features from the user’s perspective. A single functional issue may prompt your customer to leave. Check the contact forms, call to actions etc. Simple site navigation is an another important factor for customer to stay, otherwise they may leave fast.

5. SEO-Friendly design

It is critical to have an SEO friendly design to increase your search engine ranking and ROI. Making your website SEO friendly means that search engines will crawl your website efficiently and  effectively.

6. Effective security

Websites must prevent security breaches on both the front ends and back ends. Protect your website and avoid security risks to customer information. All you need is to get a valid SSL certificate which secure/encrypt sensitive communications.

7. Branding

Branding is important for all business sectors, which makes a memorable impression on consumers. Branding includes advertising, customer service, promotional merchandise, reputation and logo.

8. Social media integration

Social media development is crucial to your success in today’s business world. More and more, customers are relying on social media. To stay in touch with audiences and create awareness of your brand, you have to keep up with social media platforms. Social media integration has become a necessary part of marketing.

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Choose the right domain extension for your business (.com, .in,,.net..)

While choosing a domain extension, make sure that it is relevant to your business and reach your target customers. It always depend on your business and availability.

1) .com ( commercial)


The domain name com is a top-level domain (TLD) in the Domain Name System of the Internet. Its name is derived from the word commercial, indicating its original intended purpose for domains registered by commercial organizations.

.com domain extension is the most popular and commonly used one.  It is generally intended to be used for commercial business, eCommerce and advertising. .com domain is crucial for businesses promoting their products and services online.

2) .net (network)


The domain name net is a generic top-level domain (gTLD) used in the Domain Name System of the Internet. The name is derived from the word network, indicating it was originally intended for organizations involved in networking technologies, such as Internet service providers and other infrastructure companies.

.net is a widely used domain extension for web-based services. Companies offering web hosting and internet services can use .net domain, which is cheaper than .com extension.

3) .org (organization)







The domain name org is a generic top-level domain (gTLD) of the Domain Name System (DNS) used in the Internet. The name is truncated from organization. The domain is commonly used by schools, open-source projects and communities but also by some for-profit entities.

Used by non-governmental organizations and trade organizations. Best for organizational website

4) .edu (education)


The domain name .edu is a sponsored top-level domain (sTLD) in the Domain Name System of the Internet.The .edu domain was originally intended for educational institutions anywhere in the world.

It is typically  used by colleges and educational institutions.

5) .info (information)


The domain name info is a generic top-level domain in the Domain Name System of the Internet. The name is derived from information, though registration requirements do not prescribe any particular theme.

This is  used for information website or as a database of knowledge.

6) .biz (business)


.biz is a generic top-level domain in the Domain Name System of the Internet. It is intended for registration of domains to be used by businesses.

Alternative to .com domains for businesses.

7) .in (India)


.in is the Internet country code top-level domain (ccTLD) for India. If your have business in India and your targeted audience are Indians. Then .in extension can be selected, which will have greater traffic to your website. Selecting a .in domain can be a smart move for business in India. The search results will be India related business.


cz extension is a Second Level Domain(SLD) under .in the primary TLD. In simple terms, a sub category of domains under .in domains, even though they can be registered and used independently.

9) .travel


The domain name .travel is a top-level domain in the Domain Name System of the Internet. travel domain names are available to individuals or organizations who provides or plans to provide services, products or content in or to the travel industry.

.travel site is the best to find any travel related information. It is easy and inexpensive marketing tool for your travel business.

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A Brief History of Google Algorithm Updates



1. Panda

panda-311294__340Google Panda was released in February 2011 which is a major change to Google’s search results ranking. The change aimed to lower the rank of low-quality sites or thin sites in particular content and return higher-quality  sites in the top of the search results.

  • Duplicate content
  • Thin content
  • Keyword stuffing

2. Penguin


Google Penguin is a update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques. It means artificially increasing the ranking of a webpage by manipulating the number of links pointing to the page.

  • Links  from “spammy” sites



Pirate was designed to prevent sites with many copyright infringement reports. Pirate targets  websites that Google recognises to be in violation of the Digital Millennium Copyright Act (DMCA).

4. Hummingbird


Hummingbird was launched in September 2013. Its name was derived from the speed and accuracy of the hummingbird. It emphasis on natural language queries, considering context and meaning over individual keywords. It also looks deeper at content on individual pages of a   website, to lead users directly to the most appropriate page rather than just a website’s homepage.

5. Pigeon


Google Pigeon altered the results for queries in which the searcher’s location plays an important part. This update uses location and distance as a key factor in ranking the results.

6. Mobile Friendly Update


Google’s Mobile Friendly Update ensures that pages optimized for mobile devices rank at the top of mobile search and non mobile friendly websites may go down. It is an important ranking factor.

6. RankBrain


RankBrain is an algorithm learning artificial intelligence system, which was confirmed by Google on 26 October 2015. It helps Google to process search results and provide more relevant search results for users. Google commented that RankBrain was the third most important factor in the ranking algorithm along with links and content.

RankBrain has allowed Google to speed up the algorithmic testing it does for keyword categories to attempt to choose the best content for any particular keyword search. This means that old methods of gaming the rankings with false signals are becoming less and less effective and the highest quality content from a human perspective is being ranked higher in Google.

7. Possum


Possum update ensures that local results may vary depending on the searcher’s location,  the closer business’s address are more likely to see it among local results. , Google returns more varied results depending on the physical location of the searcher.

8. Fred


Fred targets websites that violate Google’s webmaster guidelines. Filter out low quality search results whose sole purpose is generating ad and affiliate revenue.




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Importance of Digital marketing for doctors and clinics


digital-marketing-1780161__340.pngHealthcare industry is growing day by day in the entire world. People search for best medical practices and health information’s in Google or other search engines. Clinics and hospitals should promote awareness about the services and medical practices to get more patients and conversions. Digital marketing is an important part of every business to promote your business online for its growth.

99% smart phone users search online for best services and products. Digital marketing helps to reach targeted audience at affordable cost than other traditional marketing methods.

SEO, Social media marketing, Google ads, Email marketing, Content marketing are all part of digital marketing. It helps to track and monitor the number of users, clicks, conversions and many other details easily.

Patients or users choose the one which that satisfies the most or which gives quick response.


  • Reliable
  • Cost effective than traditional
  • Build reputation & brand loyalty
  • Increase market effectiveness
  • Increase profit, revenue & patient satisfaction
  • Provides targeted result
  • Improves patient retention and referrals
  • Enhances patient’s experience

SEO(SEARCH ENGINE OPTIMIZATION)search-engine-optimization-1359430__340SEO stands for search engine optimization, which is the process of increasing your website ranking to get traffic from the organic search results on search engines. SEO plays an important role in every business to improve online visibility, traffic, leads, sales, conversion etc.

SEO helps to get more new patients and highlight the services and products you offer.

SOCIAL MEDIAsocial-media-marketing-2353347__340.pngSocial media marketing is an important tactic of digital marketing. It is one of the best method to make awareness about your business and brand. Posting images, videos & blogs on different social media helps to increase viewers, traffic and sales. Facebook, Twitter, Google plus, YouTube, LinkedIn, Instagram are some of the best social media platforms.

Doctors and clinics can use social media to get more patients and to improve outcomes. Healthy social media presence helps to attract more patients.

Social media ads become an effective method for getting more leads and conversions. Ads offer better brand recognition and brand visibility.


Google Ads is an paid advertising which work better and faster to generate more traffic,leads and sales. It helps to get high traffic in a very short period of time.

We can target specific audience by choosing interests and also specific site by choosing topics. Google Adwords have options to select best keywords, placements, interests and more. We can target different age groups, country, devices etc.

Search ads, display ads, video ads, shopping ads  are all different types of ads.


Email campaign helps to reach global audience easily. It is a cost effective method to share, engage and to drive revenue.


Content marketing is the process of creating and distributing valuable and unique content to attract targeted audience.

Content plays an important role to attract customers to your website. More colorful and informative content helps to bring more customers and gives a good impact on your business.


Choose the best digital marketing agency to rank top on all search engines(Google, Bing, Yahoo) – increases traffic, sales, leads, conversion etc. They suggest the best online marketing method which suits your medical practices and clinics.

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