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HOW WEB DESIGN IMPACTS CONTENT MARKETING?

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There are many different web design elements that plays an important role in content marketing, but your site should be designed with your visitors and readers in mind. It should be easier to find the  products and services that they are looking for and mostly valuable content.

WHAT IS CONTENT MARKETING?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.

Blog posts are one of the main forms of content that businesses are creating. 80% of marketers say blogging is their top content marketing priority .

1.ACCESSIBILITY

The content you include in the web design should be easily readable.Web content refers to the information in a web page which is natural information such as text, images and sounds.

Create more information or contents that would be beneficial to your audience. The web designers should apply best methods for navigation. As it is easier to navigate to a page in drop down menu, traditional navigation is being replaced. Its important to convey and consider the information about your services and products.

Some features are:

  • Provide equivalent alternatives to auditory and visual content.
  • Provide context and orientation information.
  • Provide clear navigation mechanisms.
  • Clarify natural language usage.
  • Create content that can be presented in different ways without losing information or structure.
  • Make all functionality available from a keyboard.
  • Make text content readable and understandable.

2.APPEARANCE

The visitors will judge the design and content of your website within few seconds. A professional website should have a quality content and good appearance. Users may go back if it feels worst or the design is not impressive.

Give contents and design which can be trusted and informative to increase the Dwell time.Ensure that the design is up to date, professional and attractive.

3.READABILITY

One of the important thing to consider for a website design is readability. The text should be easy to read and visually appealing. Try to use the same font in all pages as using too may fonts may feel unprofessional. Highlight the title and other unique features.

Choosing the right font and color is important for easy reading. Always use the font color and background color different which is attractive and feels to read.

 

Looking to have a website designed or redesigned?

Feel free to call on  9447721975 

CEREBRON TECHNOLABZ is an independent website designing company in Kochi offering responsive and SEO friendly web designs. Our team have high quality web designers and developers  to create and redesign your websites. We create websites that are more interactive with rich media content. As best website designing company in Kerala, we focus on creating beautiful, user friendly  and always keep up with the latest in web design.

visit: www.cerebrontechnolabz.com

mail:talktous@clabz.com

ph:9447721975

 

 

 

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Essential SEO tips for small business

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1. Attractive Title and Meta Description

Always try to come up with a relevant and attractive title for every page of your website.  Title tags can have a huge impact on your click-through rates when optimized.

Other than keywords, Your meta description should encourage your searchers to click through your link. Be sure to provide a short description about your page that will attract searchers to click on!

 

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2.Think Context

Context thinking is a popular phase among the internet marketing world. Marketers have realized the importance of context and how it shapes the way content is delivered. It helps the readers to understand the content. We cannot put any facial expressions and tones to our text as they don’t have emotions. So make sure you write the reader in the mind.

3. Say No To Copying

Search engines dislike copied contents and surely punish for copying the content from other websites.Copied contents can lower the website ranking and effect SEO. It makes a bad impression therefore post only unique and original content for your website.

4.Usability

Search engines look the usability of your website to rank higher. Check whether it is easy to navigate, images are optimized, fonts and size of the content are easy to read, fit and work properly in different devices, user friendly and easy to contact.

5.Build on-site and off-site links

Links are one of the major factor of ranking. Always try to write more and valuable contents which can link to other pages. SEO value will be increased by building internal and external links. Top SEOs believe that external links are the most important source of ranking power. External links pass link equity differently than internal links because the search engines consider them as third-party votes.

6. Create Blogs

Your blog can be a personal diary, a project collaboration tool, a guide, or any means of communicating and publishing information on the web. This means you sell something online through your blog or you can use it merely for informative purposes. The features are:

  1. Attract Audience
  2. Establish Authority
  3. Build bond and Engagement
  4. Create Opportunities
  5. Organize Your Thoughts and Learn
  6. Tell Your Story
  7. Meet New People
  8. Stand Out

 

Contact CEREBRON TECHNOLABZ to build a unique and modern website. We offer variety of services including web design, app development, SEO, digital marketing, software development and more. Feel free to contact our designers and SEO experts to know about our packages and services.

for more details:

mail:talktous@clabz.com

ph:9447721975

 

STRONG FOUNDATIONS FOR BUILDING GREAT WEBSITE

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The three important foundations of website are:

  1. DESIGN

  2. CONTENT

  3. MARKETING

DESIGN:

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design, interface design, authoring, user experience design, and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

Design is the creation of a plan or convention for the construction of an object, system or measurable human interaction. Web designers often spend time creating several variations in an attempt to project.

These days, web design became an important factor in promoting a business or marketing a product. The design of your website is important as it is your door to their interest. A user takes only 4 to 6 seconds to decide whether they are going to continue browsing your site or not.

CONTENT – King

Valuable and informative content always makes a difference. It should be search engine friendly, real and user friendly. Don’t stuff keywords in the content as their is a chance to rank lower in search engine results page (SERP).

Content can also be used to increase stickiness. This means that visitors either want to come back, or spend time on the site, because it has something which attracts them. This can be information or service oriented.

Content SEO refers to creating content that helps your web pages to rank high in the search engines. It includes everything to do with the writing and structuring of content on your website.

Ultimately, content wins the wallets of your customers.The key to a successful website is having clear, relevant and keyword-rich content that delivers the right message with power and conviction. The content on your website should target your audience, engage them and persuade them to take action.

MARKETING

The website of a business is the most common and often the first point/platform of contact that potential clients have access to. It represents your organization and its reputation in the market. This is why it’s so important to include web design in a digital marketing plan. There should be a plan to promote the site, otherwise visitors will not even find it amongst all the competition.

The marketing plan is tied in with the look and feel of the site, the content or services that it promotes and the general editorial tone on the site. In short, it is the most often overlooked, but most important pillar upon which success is finely balanced.

Review your website with the following factors in mind:

  • Conversion rate
  • Competition
  • Branding
  • SEO
  • Responsiveness
  • Site speed

A leading web design and development company in Kochi, Kerala :

CEREBRON TECHNOLABZ is a leading web design and development company in Kochi, Kerala. We offer mobile application development, CPOS billing software, digital marketing, SEO, Google Ad Words and more. Call 9447721975 to know more services and packages.

For more details:

mail:talktous@clabz.com

ph:9447721975

5 WEB DESIGN TRENDS 2018

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1. SIMPLE HOMEPAGES

Homepage trends have come and gone over the years. Get simple home pages that looks modern and feels to click. Include your companies specialties and unique service or product that you offer which attracts users and have a chance of conversion. Try to include your contact details and call to action for easiness. Every web designers should be able to do in their sleep.

2.VIDEO BACKGROUNDS

Video backgrounds are still incredibly popular and have been shown to increase conversions. Speed is a huge factor, but videos are simply more attractive than text and images. Videos can convey your messages quickly and effectively. When a user lands on your site and a video plays in the background, they’re likely to stick around to watch it because videos are attention-getting. The more that a user stays on your site, the more likely they are to convert.

Videos can explain a complex message or a new product to the users easily and in a short amount of time and a video background can do a lot to your branding.

3. POLYGONAL SHAPES AND GEOMETRIC LAYERS

Web design trends of 2018 focuses on geometric themes, specifically polygons and layered shapes. A polygon is any closed-off shape with straight lines, typically 3-5 sides. This trend includes every floating triangle and square , but also original shapes that fit the definition.

Shapes easily help you establish visual hierarchy and draw attention to parts of a page that you want your visitors to notice.

4. FLAT DESIGN

Flat design has a number of benefits determining its popularity and diversity in digital design which influenced the trends of modern design as well.The benefits of flat design are:

  • readability and legibility
  • clear visual hierarchy via shapes, colors and fonts
  • effective support of quick and easy navigation in web and mobile interfaces
  • easy adjustability in terms of adaptive and responsive design
  • effective legibility on various screens
  • being easier for developers and usually presents less load for the digital system.

5.MOBILE FRIENDLY

Create the sites which is more mobile friendly. As more users are from mobile devices, give priority to mobile sites than desktop. Users may go back if the site is not properly loading. It is also an important ranking factor.

CALL TO CEREBRON TECHNOLABS FOR A NEW WEB DESIGN:

Call our web designers to know more about the trends and to talk about your website. Other than web design we offer software development, mobile app development, SEO and more.

For more details:

mail:talktous@clabz.com

ph:9447721975

 

 

WHY SEO IMPORTANT FOR YOUR WEBSITE?

Search Engine Optimization is the process of increasing the websites position on search engines such as Google, Bing, Yahoo etc.  Almost 99% of users go through only top 7 positions of search engines. As competitions are increasing day by day, SEO is important to keep your website on the top positions. SEO aims to increase the conversion ,traffic and revenue from organic  traffic. Building a strong SEO strategy increases trust and credibility for your website and it will be beneficial for your business and brand.

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CEREBRON TECHNOLABZ have been listed as the top SEO agency in India due to the success of our clients. As best SEO company in India , we are providing great support and services for hundreds of businesses and we aim top 3 positions in major search engines. We offer local, national and international SEO services including Social Media Marketing (SMM), Pay Per Click (PPC),  Content Marketing, Social Media Optimization(SMO)  and more with affordable price.

WHAT MAKES CEREBRON TECHNOLABZ AS TOP SEO AGENCY?

  • 24*7 maintenance and customer support
  • Efficient and professional services
  • Unique and Smart
  • Guarantee no 1 position
  • Monthly reports
  • Affordable SEO packages
  • Best digital marketing agency in kerala

OUR SEO SERVICES:

  1. Online marketing
  2. Social media marketing
  3. Content marketing
  4. Pay per click
  5. Google Ad Words

For more details:

mail:talktous@clabz.com

ph:9447721975

Website designing trends- Cerebron Technolabz

website3The style and appearance of you website make great impression. An attractive web design can increase your traffic and conversion rate. Great design is all about creating a website with overarching strategy. Our design process include goal identification, scope definition, content creation, visual elements, testing and launch.

OUR WEB DESIGNERS TRENDS:

  • Better collaboration between designers and developers
  • Use constrain based design tools
  • Give more and brighter color
  • Focus on animation
  • Unique layouts

CEREBRON TECHNOLABZ is an independent website designing company in Kochi offering responsive and SEO friendly web designs. Our team have high quality web designers and developers  to create and redesign your websites. We create websites that are more interactive with rich media content. As best website designing company in Kerala, we focus on creating beautiful, user friendly  and always keep up with the latest in web design.

WE PROVIDE:

  • Simple and creative web designs
  • Responsive and User friendly design
  • Cheap web designing packages
  • SEO friendly websites
  • Offer static and dynamic websites
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for more details:

mail:talktous@clabz.com

ph:9447721975